Goal: Expand Kohler’s contemporary offering across its global market by creating a full bathroom product suite using the style of existing Kohler brand Veil toilets.
Role: Eden worked amongst a team of other designers and new product development staff from initial brief through the projects concept approval. Her major contributions were in trend research, style direction, and concept development.
Research
Global research which was first conducted to better understand the contemporary trends and potential marketplace at the time. The team worked together to pull insights from internal and external style and trend reports. Using this data we conducted interviews amongst our national sales executives to further narrow direction.
suite Style Strategy Document
